The SoapStandle is Bar Soaps new best friend! Simple but very effective, a SoapStandle affixes to and stays right in the bar of soap. It provides a platform that allows all the water to drain off the soap. No standing water equals no soap goo stuck to your counter. This also makes the bar last 20-30% longer! Bonus: The ergonomic grooves make a comfortable grip for your hand which makes the bar much easier to hold onto.